FOR IMMEDIATE
RELEASE
PALO ALTO, August 10,
2005 – Information and
communications
technology (ICT)
companies hoping to
increase their revenues
in fast-growing emerging
markets gained an ally
last week, as a
collection of
experienced business
managers, researchers
and technicians came
together to form Vital
Wave Consulting.
Unlike other ICT
industry research and
consulting companies,
Vital Wave Consulting
will focus exclusively
on developing countries.
The company will provide
market research,
strategic planning and
solution evaluation
services.
According to founder and
principal consultant,
Brooke Partridge,
“Emerging market
initiatives need to move
out of the corporate
social responsibility
department and into the
mainstream strategic
planning process if a
company wants to prosper
in the 21st century. Our
services are tailored to
business managers and
investors who need
actionable data and
strategic advice when
they make decisions
about how to generate
incremental revenue in
developing-country
markets.”
Partridge explains that,
for emerging markets,
traditional data sources
are often inaccurate or
obsolete. Data must be
gathered from a broad
range of sources and
supplemented by primary
research to identify
usage trends and
generate credible,
actionable market sizing
and forecasting
estimates.
“Business managers are
often told that emerging
markets represent a
‘huge’ opportunity,”
says Partridge. “But
‘huge’ is not an
acceptable
characterization of the
market size when making
investment decisions. It
does not illustrate the
competitive landscape,
user needs, economic
buyers, usage models,
barriers to entry, or a
host of other factors
that make
developing-country
markets different from
those in the developed
world. We go well beyond
‘It’s huge,’ to deliver
the actionable data,
expertise and analytical
tools our customers need
to reduce risk and
increase revenue gains
in emerging markets.”
About Vital Wave
Consulting
Vital Wave™ Consulting
offers a comprehensive
range of services that
facilitate information
and communication
technology (ICT)
business expansion in
emerging markets. The
company’s services help
customers realize
profitable growth,
maintain a competitive
edge, and position
themselves for long-term
success in the global
marketplace. Focusing
exclusively on business
growth in emerging
economies, Vital Wave
Consulting provides
frontline experience,
hard-to-find data and
essential resources that
enable faster and easier
expansion with
controlled risk.
Contact
Vital Wave Consulting
+1-650-321-3313
info@vitalwave.com |
