Vital Wave
Team Members
Scaling business and programs in emerging markets
 
 

Brooke Partridge
President and CEO

Brooke Partridge has been advising clients on how to scale business and programs in emerging markets for over 20 years. She founded Vital Wave in 2005 with the conviction that technology companies could accelerate revenue growth in developing countries with improved strategies and solutions. Since then, she has built a talented and versatile consulting organization and vastly expanded Vital Wave's services, offerings, and industries. The company now caters to technology and pharmaceutical companies, foundations and their grantees, multilateral organizations, and government agencies.

Ms. Partridge first applied strict business rigor to development challenges as Director of the Emerging Market Solutions group at HP. There, she built the team that designed and commercialized HP's first technology solutions for developing economies. Having worked with various consultancies during her corporate career, she believes that Vital Wave's ability to tailor its best practices to each client's needs sets it apart from other firms. Clients can see in the company's actionable recommendations and deliverables a breadth of experience drawn from both corporate board rooms and the back roads of developing countries.

Ms. Partridge is a thought leader, an articulate speaker, and an engaging facilitator. She frequently presents on topics such as sustainable technology growth, new business models, and scaling mobile services (mServices) for finance, health, education, and the public sector. As a facilitator, Ms. Partridge works with a diverse range of stakeholders to combine vision and strategy into realizable plans. She has helped form the emerging-market strategies of companies like Microsoft, Intel, Cisco, Adobe, Vodafone, Qualcomm, Pfizer, and Johnson & Johnson. She and her team also work extensively with national governments and global development organizations such as the Gates Foundation, the World Bank, and the UN Foundation.

Ms. Partridge has lived and worked in various developing economies, including Perú, Chile, and México, and spent extended periods of time in India, Africa, and Western Europe. She has been featured in The Huffington Post, The Economist, and The New York Times.

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“Brooke has been quietly moving behind the scenes for many years now helping technology companies strategize and tool up for successful revenue growth in emerging markets”

—The Huffington Post, May 2010