Dr. Philippe Durverger
Consultant Consultant, Quantitative Market and Survey Analysis
Dr. Duverger is senior-level marketing consultant with experience in North America, Europe, the Caribbean and the Middle East. Dr. Duverger has expertise in two main areas: product and service development, including positioning, branding and innovation. He is an expert in the use of quantitative methods such as web content analysis, social networking analysis and structural modeling, in order to find unique relationships to use in marketing strategy.
Dr. Duverger has developed a strong reputation with more than twenty years of experience in the service industry as an operator, a consultant and an educator. He has held several high-level positions in the service sector such as Vice-President of Sales and Marketing for a high-tech start-up company, and President of Greenmart Enterprises, a company specializing in the development of hospitality concepts from inception to implementation, including service blue prints, standards, measurements, training and development.
His research focuses on service innovation and the impact of user communities on market orientation. Dr. Duverger has presented his research at several academic national and international conferences. He is a Certified Hotel Administrator (C.H.A.) from the American Hotel & Lodging Association’s Educational Institute, and holds a hotel management degree from the Bordeaux School of Hotel Management, France; an MBA from Athabasca University, Alberta, Canada; and a Ph.D. from George Washington University.
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