Throughout the developing world, women play an often unheralded role as entrepreneurs and drivers of the informal economy. Increasingly, women are using mobile phones and other technologies to provide food, health information and additional income for their families. And in many countries, their needs and preferences determine which devices and services are purchased, and how they are used.
Vital Wave Consultants are recognized as thought leaders helping public and private sector organizations understand and design for emerging-market women. The company conducted a landmark study on women’s use of mobile phones, including interviews with 2,000 women from rural and urban areas in four developing countries (Kenya, Egypt, India and Bolivia). The study offered insights into usage patterns, barriers to mobile uptake, and interest in mServices. It also featured in-depth case studies of the application of mobile services to empower women through economic, social and political participation. This report, Women and Mobile: A Global Opportunity, formed the foundation of the GSMA’s newly-created mWomen initiative.
Representative Engagements
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Sample Publications
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