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The needs and concerns of emerging-market consumers vary widely, but may include education, employment, upward mobility, access to information, communication or services, and social inclusion or status. Consumers in developing countries also have limited purchasing power, though they maintain a keen eye for quality even in low-priced products and services.
Vital Wave Consulting helps multinational corporations and internatioanl organizations understand, address and capture the consumer segment through expert research, solution and program design and implementation. The company identifies feature preferences, trends in ICT usage, the market potential for products and services.
Representative Engagements
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Sample Publications
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