Small and medium-sized businesses (SMBs) in emerging markets hope to gain a competitive advantage by using ICT to increase their operational efficiency and access to information. Frequently constrained by low margins and limited access to formal financial services, SMBs are particularly price sensitive, seeking high-value, low-cost products and services. Nevertheless, the SMB segment in emerging markets generates 40 to 50% of each country’s GDP and employs nearly 70 to 85% of the total workforce in each economy.
Vital Wave Consulting helps clients address and capture the SMB segment in developing countries. The company synthesizes hard-to-find data with onsite primary research to illuminate the SMB landscape and guide business growth in this critical segment.