Julie Pohlig brings emerging markets research expertise to Vital Wave Consulting. As a project architect, Ms. Pohlig provides analytical guidance to support the development and execution of client projects and syndicated reports. She also regularly contributes as a lead analyst on projects including market analysis, sizing and segmentation, business systems analysis, primary research and business case development.

Previously, Ms. Pohlig worked as a business intelligence consultant for Hewlett-Packard’s Emerging Markets Solutions Organization where she conducted research to support the expansion of new technology solutions into emerging markets. In this role, she analyzed customer, industry and socio-economic trends in emerging markets; executed competitive analyses and price benchmarking; conducted market sizing and segmentation, economic buyer profiles and needs assessments; reviewed regional and country-level political and economic environments; and provided business case support for the launch of new network-based solutions.

Before joining HP, Ms. Pohlig worked as a marketing manager for Luminant Worldwide, an Internet and IT consulting firm, and also spent five years in account management with top advertising agencies, managing the development and execution of campaigns for clients such as Cisco Systems, Kraft General Foods, and Taco Bell. With a focus on international development, she has also conducted field research and worked on development projects in rural communities in El Salvador, Belize and Baja, Mexico.

Ms. Pohlig holds a Master’s degree in Pacific International Affairs from the University of California, San Diego and undergraduate degrees in Journalism and East Asian Studies from the University of Missouri. She is based in Costa Rica and has lived and worked in Japan and throughout Central America.