Opportunities for Mobile Services in Emerging Markets

With mobile communications reaching ubiquity throughout the world, mobile services (mServices) promises to bring health, financial, commerce and other valuable services to citizens over the mobile phone. These services can be accessible to individuals throughout the economic pyramid, including those who are underserved or out of reach of traditional service delivery in the most remote rural areas.

mServices are at an important juncture. While there are many interesting anecdotes of success, mService implementations face many challenges to scale. Regulatory barriers and lack of infrastructure or an ecosystem of partners can inhibit scaling up even the most successful mService pilots.

In this webinar, Vital Wave Consulting’s CEO Brooke Partridge presents on the state of mServices, including the following topics:

• The context underlying the growth of mServices
• A brief landscape of notable mServices initiatives in emerging markets
• A typology of different mService applications and detailed case studies
• Value chain models
• Importance and the challenges of scale

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