Weathering the Recession in Emerging Markets

Vital Wave Consulting’s CEO Brooke Partridge presents on how emerging markets are weathering the effects of the global economic downturn both better and worse than mature markets. In some regions, currency fluctuations, the decline of manufacturing and a reduction in outsourcing has hurt local economies. But cash-based economies less integrated with international financial markets and therefore unaffected by the credit crunch, are recovering faster and seeing fewer long-term implications from the downturn. Despite the economic recession, many multinational corporations are still investing in their emerging-market expansion. The best way to reduce risk in these investments is to have a clear understanding of these market dynamics and opportunities. This presentation by Vital Wave Consulting provided such insight through discussion of the following topics:

• An overview of emerging-market business trends
• Critical success factors for designing technology for emerging markets
• Internal inhibitors to emerging market business success
• Consumption patterns among emerging-market consumers

Alternative business models that have proven successful in developing countries This presentation will provide professionals from across sectors and industries with a baseline for understanding emerging-market strategies.

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