10 Facts
about Emerging Markets and Emerging-market Consumers
Speaker:
Julie Pohlig, Senior Analyst,
Vital Wave Consulting
Date: Thursday, April 17,
2008
Time: 8:00 - 9:00 AM Pacific Time
Format: This interactive session will be
held via teleconference with materials and dial-in details
delivered to registered attendees prior to the event.
To register: RSVP with name, title,
company, and phone number to
events@vitalwaveconsulting.com. This a free event and
open to the public.
Today’s technology business managers are finding there are
limited growth opportunities in saturated mature markets. To
ensure short-term revenues and long-term growth, IT and
telecommunications managers must be familiar with emerging
markets like China, India, Brazil and Russia and the
consumers in those markets. But what are emerging markets
and how are they different than more-familiar developed
economies? Who are these new consumers and how can
technology companies design products and services that meet
their distinct needs and preferences? The presentation will
provide data and insights to aid business managers in their
understanding of these new markets such as:
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The definition of emerging markets and the
characteristics that differentiate those markets.
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The characteristics of the “average” emerging market
consumer .
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The implications of these characteristics on technology
adoption and market dynamics.
| Upcoming Speaking Events |
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May:
Segmentation Modeling in Emerging Markets:
Challenges, benefits and methodologies
June:
Beyond BRIC: Second-tier emerging markets in
Latin America
July:
From Innovation to Market: Strategies for commercializing
products for new markets
August:
3G for the IT Sector: Understanding
emerging-market mobile in an increasingly
converged world
September:
Market Sizing in the Developing World
October:
Assessing Opportunties: Telecom growth markets
in the developing world
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