Three
Inhibitors to Emerging Market Business Success
Speaker:
Brooke Partridge, CEO and Founder,
Vital Wave Consulting
Date: Thursday, March 13,
2008
Time: 8:00 - 9:00 AM Pacific Time
Format: This interactive session will be
held via teleconference with materials and dial-in details
delivered to registered attendees prior to the event.
To register: RSVP with name, title,
company, and phone number to
events@vitalwaveconsulting.com.
Emerging markets represent a vital source for the continued
growth of most multinational corporations (MNCs).
Consequently, these firms are investing heavily into
emerging-market solutions, business models and partnerships.
However, some of the most critical obstacles to successful
revenue growth in emerging markets are internal to the MNCs.
Providing specific examples from technology businesses, this
presentation will focus on the causes, symptoms and
potential solutions for overcoming these challenges. This
presentation will address the following inhibitors:
-
Corporate incentive
structures: short-term performance over longer-term
business investment and execution.
-
Competing priorities
between technological innovation and innovative business
models.
-
Data sources and
market analysis: misrepresentation of developing-country
business opportunities.
| Upcoming Speaking Events |
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April:
10 Facts about Emerging Markets and Consumers
May:
Segmentation Modeling in Emerging Markets:
Challenges, benefits and methodologies
June:
Beyond BRIC: Second-tier emerging markets in
Latin America
July:
From Innovation to Market: Strategies for commercializing
products for new markets
August:
3G for the IT Sector: Understanding
emerging-market mobile in an increasingly
converged world
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