Women and Mobile - A Global Opportunity
Date: Thursday, March 25, 2010, 9-10 AM PDT
Speaker: Karen Coppock, Vice President, Consulting Services
Reserve your Webinar seat now at:
www1.gotomeeting.com/register/781403224
In the past decade, mobile phones have become the most ubiquitous technology in the developing world, delivering access to advanced communications and information to many people for the first time. Yet millions of women are being left out of the benefits of mobile phone ownership, which has major implications given women's role in social and economic development. This mobile phone gender gap also represents significant revenue growth opportunities for mobile operators. Join us as we share the results of the first major study on mobiles and women in emerging markets. The presentation will review quantified growth opportunities, statistically significant findings on ownership rates, the social benefits of moving women into mobile phone ownership and characteristics of customer segments among women of the developing world.
This study was researched and authored by Vital Wave Consulting with sponsorship and collaboration from the GSMA Development Fund and the Cherie Blair Foundation for Women.
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