 Low-cost Access and the Computing Experience
How Multi-User PCs Create Value Chain Winners and Address Emerging Market Needs
Computer
companies
can
increase
their
revenues
in
emerging
markets
by
offering
solutions
that
suit
shared-use
computing
environments
(e.g.,
government
offices,
schools,
SMBs,
Internet
cafés,
and
community
centers).
The
challenge
in these
settings
is to
provide
a
genuine
PC
experience
to more
people
for the
lowest
cost per
computing
terminal.
This
report
analyzes
the
business
case for
a
multi-user
PC – a
single
CPU
connected
to
multiple
monitors,
keyboards
and
mice,
allowing
simultaneous
and
independent
use of
one
computer
by
several
people.
An
analysis
of the
value
chain
dispels
the
notion
that a
multi-user
computer
would
reduce
profits
and
cannibalize
sales of
existing
products.
3
Pages -
$295
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