Projecting 3G Penetration in Emerging Markets
3G Readiness and Subscriber Forecasts by 3G Network Type

With the spread of third-generation (3G), high-bandwidth networks, the $1.7-trillion telecommunications industry is suddenly open to a range of new content, service, hardware and software providers. IT heavyweights like Microsoft, Google, and Yahoo! perceive that their software and services will be delivered more and more through mobile devices and networks rather than traditional landlines and cables. For these relatively new entrants to the telecommunications industry, understanding the current and future state of 3G in high-growth emerging markets is crucial to successful business development. Misinterpretation of 3G forecasts could lead companies to over- or underestimate the market by 10, 50 or even 100 million subscribers, which could lead to faulty business planning and the misallocation of resources, costing companies millions, or even billions, of dollars.

This strategic brief, designed specifically for IT managers who are increasingly required to understand 3G networks, provides projections for the growth of 3G and other generations of cellular technologies through 2009. Factors affecting 3G growth and the implications for IT business managers are also covered. Vital Wave Consulting also provides a comprehensive 3G Readiness Grid - a visual snapshot of 3G penetration that business managers can use to assess the relative strength of business opportunities in a given country.

6 Pages - $825