 Three
Inhibitors
to
Emerging
Market
Success
Multinational
corporations
want to
grow
revenues
in
emerging
markets,
but
their
success
is
threatened
by
deeply
ingrained
practices
tailored
to the
mature-market
environment:
-
Corporate
incentive
structures
favor
short-term
performance
over
longer-term
business
investment
and
execution
-
Technological
innovation
overshadows
new
business
models
-
Reliance
on
traditional
data
sources
and
market
analyses
that
misrepresent
developing-country
business
opportunities
This
report
describes
each of
these
inhibitors
and
provides
strategies
for
overcoming
them in
order to
grow
revenues
in
emerging
markets.
5 Pages
- $475
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