Tourism Strategy and Development Services

Vital Wave Consulting is the leading advisor to tourism interests active in emerging markets. Our strategic plans and business analyses are shaping the evolution of the tourism economy in countries from Latin America to Asia.

 

Vital Wave Consulting, Inc. announces the acquisition of Xola Consulting, specialists in sustainable and adventure tourism since 2004. Xola’s consulting practice will bring a sharp focus on tourism – one of the hottest growth areas in emerging markets – to Vital Wave Consulting’s current offerings in the health, financial services, education, public services, technology and agriculture sectors. The Adventure Tourism Development Index (ATDI), now in its third year, offers a ranking of countries around the world based on principles of sustainable adventure tourism and is calculatedthrough a combination of expert survey data and quantitative data gathered from international indices. To view this study, visit this link. The data used for the study is also available as a PDF or Excel.

Working with global companies, governments and development organizations, Vital Wave Consulting and its clients are leading innovation in the tourism sector.

Core to the company’s offering in the field of sustainable tourism is product development and resource assessment. The firm’s methodology is based on principles of competitive tourism market development. In support of this approach, Vital Wave Consulting’s Christina Heyniger led the creation of the Adventure Tourism Development Index (ATDI), a global benchmarking of countries based on these principles. Policymakers and business people use the ATDI to guide development decisions and gauge new markets for nature tourism.

Services:

Emerging markets hold the key to expansion in terms of providing new sources tourism product and new sources of consumers. Vital Wave Consulting provides rigor and data-backed business decision-making support to the field of sustainable tourism.

Opportunity Assessment and Strategic Planning

• Country-Level Opportunity Assessments for Nature Tourism: Vital Wave Consulting conducts in-country natural and cultural resource assessments, then offers strategic planning and product development
• Financial modeling for ROI and economic impact
• Precision customer segmentation and profiling
• Product and service design and go-to-market planning

Technology as a Business Enabler

• Technology solution implementation to drive tourism value, i.e. mobile services to support tour operators and hoteliers, social and mobile marketing campaigns
• Technology component selection to support backoffice functions, and implementation
• Strategy and implementation for context-based services and mobile value-added services

Enterprise Development

• Investor acquisition, partner selection and due diligence
• Sustainability strategies that make places better to live in and visit

Clients:

Government Tourism Ministries
Global Hotel Chains
Global Tour Operators
Global Development Foundations seeking to build tourism markets as a means of economic development

Contact us for more information on how we can support your tourism business: info@vitalwaveconsulting.com