Solution definition and value proposition
Vital Wave Consulting assists clients with the development of "whole solutions" including the business model, features and functionality, usage models, pricing, packaging and messaging. This draws on the identification of end customer and purchaser needs to determine the total benefits of the solution as a central component of the business model. Vital Wave Consulting also defines the future evolution of a solution or program in terms of its components, features and functionality.
Market sizing
and forecasting
Vital Wave
Consulting uses
its robust Market Modeling methodologies to calculate
reliable market
and forecast
data, enabling
business
managers to
identify market
growth
strategies that
bring the
highest value to
their company
and its
partners.
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Forecasting |
Purchasing
decision
processes
Vital Wave
Consulting
shares its
knowledge of
purchasing
decision
processes and
how they are
influenced by
the social,
cultural,
economic and
political norms
in distinct
markets. Through
this market
knowledge,
clients design
more effective
go-to-market
strategies and
promotional
activities.
Segmentation
modeling and
profiling
Vital Wave
Consulting field
officers are
continually
conducting
primary research
to better
understand,
characterize and
model the
sub-groups of
various segments
in emerging
markets. These
segmentation
models enable
companies to
create
compelling
offerings, more
accurate
forecasts, and
effective
go-to-market
strategies.
Perceived
value and
utility
Wide variances
in cultural,
economic,
competitive and
technology
trends of
developing
countries cause
the majority
markets to value
product and
service
attributes
differently from
their
developed-country
counterparts. To
maximize the
value
proposition of
their
developing-country
products, Vital
Wave Consulting
provides clients
with insights
about the value
their target
customers will
place on
product-specific
features and
functionality.
Price
elasticity
Vital Wave
Consulting
employs its
primary research
and proprietary
Market Model to
evaluate changes
in customer
demand as a
result of price
point changes
and alternative
payment models.
These price
elasticity
models allow
clients to offer
services and
solutions at
prices that
optimize profit
and revenue from
developing-country
markets.
Competitive landscape
Vital Wave Consulting understands how price sensitivity, comparative pricing of substitute goods, limited cash flow, and cultural norms can impact the viability of competitive offerings. The company assists its clients with an early understanding of the competitive landscape in developing countries to maximize market penetration.
Technology
usage trends
Vital Wave
Consulting will
provide the
client with an
assessment of
usage trends for
a particular
type of
technology
product in
specified
geographies.
This analysis
will evaluate,
by segment and
sub-segment,
ownership
patterns and
technology
applications
highlighting
traditional or
anticipated use
as well as
innovative usage
models that
provide new
forms of value
to the customer.
Business modeling
Vital Wave Consulting assists business managers with understanding the advantages and disadvantages of alternative business models in the context of a specific country or region. Using the value chain analysis (see above) as a foundation, new business models can then be assessed and compared in terms of value proposition to each economic partner and target customer.
Operating models
Vital Wave Consulting identifies the base set of resource requirements – such as the equipment, staffing and skills – required to support a solution or program. The operating model defines the types of players that need to be involved in the functional delivery of solutions or programs as they evolve over time. As inputs to the implementation planning phase, the model will provide recommendations for resource requirements as well as the phased rollout of services and functions as organizational capabilities develop over the project lifecycle.
Pilot testing
Vital Wave Consulting manages trials of new solutions or program through pilot testing in order to test, identify and fix issues with the solution or program – including the technology or business model - before a larger rollout.
Implementation planning & execution
Implementation plans define program goals, corresponding strategies and tactical plans to implement a particular solution or program. Vital Wave Consulting also drives the execution of activities to implement a solution or program, as defined in the Implementation Plan, and can provide technical assistance to support solution implementation.
Change management & organizational development
Vital Wave Consulting provides structured set of approaches and processes for transitioning organizations to support the implementation of new solutions or programs. This service includes the definition and implementation of new organizational processes and behaviors to: support the effort and overcome resistance to change; align and build consensus among internal and external stakeholders; and plan, test and implement all facets of the change.
Monitoring & evaluation
Vital Wave Consulting establishes frameworks for measuring the impact of new programs and solutions to maximize return on investments. Monitoring and Evaluation programs assess the expected and actual business value of strategic investments and provide a mechanism for monitoring ongoing performance so that program modifications can be made. |
