Market sizing
and forecasting
Vital Wave
Consulting uses
its robust Market Model to calculate
reliable market
and forecast
data, enabling
business
managers to
identify market
growth
strategies that
bring the
highest value to
their company
and its
partners.
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Forecasting |
Purchasing
decision
processes
Vital Wave
Consulting
shares its
knowledge of
purchasing
decision
processes and
how they are
influenced by
the social,
cultural,
economic and
political norms
in distinct
markets. Through
this market
knowledge,
clients design
more effective
go-to-market
strategies and
promotional
activities.
Segmentation
modeling and
profiling
Vital Wave
Consulting field
offices are
continually
conducting
primary research
to better
understand,
characterize and
model the
sub-groups of
various segments
in emerging
markets. These
segmentation
models enable
companies to
create
compelling
offerings, more
accurate
forecasts, and
effective
go-to-market
strategies.
Perceived
value and
utility
Wide variances
in cultural,
economic,
competitive and
technology
trends of
developing
countries cause
the majority
markets to value
product and
service
attributes
differently from
their
developed-country
counterparts. To
maximize the
value
proposition of
their
developing-country
products, Vital
Wave Consulting
provides clients
with insights
about the value
their target
customers will
place on
product-specific
features and
functionality.
Price
elasticity
Vital Wave
Consulting
employs its
primary research
and proprietary
Market Model to
evaluate changes
in customer
demand as a
result of price
point changes
and alternative
payment models.
These price
elasticity
models allow
clients to offer
services and
solutions at
prices that
optimize profit
and revenue from
developing-country
markets.
Technology
usage trends
Vital Wave
Consulting will
provide the
client with an
assessment of
usage trends for
a particular
type of
technology
product in
specified
geographies.
This analysis
will evaluate,
by segment and
sub-segment,
ownership
patterns and
technology
applications
highlighting
traditional or
anticipated use
as well as
innovative usage
models that
provide new
forms of value
to the customer. |
