Good business
decisions are
based on good
data. But
reliable data on
developing
countries is
scarce. Our
propriety Market
Model provides
reliable data on
more than 360
variables for
182 countries.
The Market Model
quantifies and
analytically
represents a
market, solving
one of the
greatest
problems for
business
managers focused
on
emerging-market
growth.
 |
Opportunities for Expansion
|
The Market Model
was constructed
based on primary
and secondary
qualitative and
quantitative
data,
cross-referenced
and triangulated
to enhance their
integrity. The
Market Model can
be used for:
- Market
sizing
(calculating
the total
and
addressable
market
opportunity)
- Forecasting
(calculating
projected
revenues and
sales)
- Scenario
planning
(evaluating
different
price,
financing
and other
terms on
demand and
revenues)
The strength
of the
Market Model
is that it
evaluates
potential
market
growth with
analyses
that
consider new
trends and
opportunities,
not just
historical
data. For
instance,
the impact
of new
products,
financing
options and
business
models are
assessed and
reflected in
the Market
Model
outputs on a
country-by-country
basis,
providing
much more
realistic
projections
for the wide
range of
developing-country
markets. Clients
are then better
equipped to:
- Quantitatively
validate
investments
in
emerging-market
activities
- Create a
reliable
production
POR for
the
coming
year
- Develop
realistic
and
effective
go-to-market
plans
for
specific
products
and
segments
- Make
effective
trade-off
decisions
about
areas of
focus
and
specific
resource
investments
|
